Daisy Dukes' sales up 300%...

Daisy Duke's restaurant and bar was about to call it quits. The pandemic took away the dine-in customers which accounted for 95% of business. Before giving up, owner Brad Dahl turned to DirectMail.io to see if the all-in-one marketing platform could help. This is that story.

About Daisy Dukes

Daisy Dukes is a family owned restaurant chain in the New Orleans metro area, each owned by different family members. Brad Dahl, opened this location in 2017 in Mandeville, LA, just 30 miles north of New Orleans. Business was doing well and was on the upswing. Daisy Dukes has a cool vibe and culture where many of the partrons like to hang out, have drinks and listen to music. Take-out only accounted for 5% of the revenue.

The Strategy

Every good marketing strategy starts with a goal:

Compelling offer to drive immediate sales.

Leverage family, friends, and co-workers to share the offer on Facebook, Twitter, Email, and SMS, creating momentum in the market place.

Create contest/sweepstakes that incentivized people to share making the promotion go viral.

A message that would usually just get minimal reach from your social channels now has exponential reach.

The Promotion

Daisy Dukes created a landing page with two offers. One to motivate customers to buy today, the other to incentivize them to share. They also used the source link tool to create tracking links to give out to friends and family members to kick off the promotion. Lastly, the Facebook & Instagram integration made it real easy for them to launch a campaign directly from the platform.

Results

Revenue: Up 300%! Some days business is better than before the pandemic.

Leads: 192 (in just 2 weeks of marketing)

82 of those had never eaten at Daisy Dukes

171 birthday dates

106 emails acquired

78 mobile numbers (SMS Opt-in)

I wish I would've known about this platform two years ago. It has been a game changer for my restaurant.

- Brad Dahl, Owner of Daisy Dukes

Ready to get your restaurant setup?

In three easy steps you can start generating more revenue today.

Sign Up

Once you sign up, you'll be given access into the platform along with a few helpful guides and best practices to make sure that creating your promotion is as easy as possible.

Get Creative

Think about what attracts most of your customers...then build it. Make sure to have fun with it. You have a passion for good food and service, show that in your marketing.

Promote It

Get family and friends involved. Share the message around and watch the business pour in. Watch your analytics and, be sure to engage with you customer digitally to create loyalty.

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